Ashtanga Yoga JHB

Poster Design

Client Description

Ashtanga Yoga is a system of Yoga as taught by Sri K. Pattabhi Jois (1915 – 2009). This method of Yoga involves synchronising the breath with a series of postures, which progressively increase in difficulty over time. This intelligent Yoga system builds both strength and flexibility in the body, and brings calm and clarity to the mind.

Project Brief

Claire approached me to design a poster for her upcoming Beginner’s Course for Ashtanga Yoga, run out of Yoga Experience in Illovo, Johannesburg. The brand for Ashtanga Yoga JHB had already been developed, so using their corporate identity, I designed the poster for the course. Once the layout was approved, I adjusted it as necessary so it could be used on social media, as well as via email as an interactive, hyperlinked PDF.