Having eye-catching, unique printed marketing material can mean the difference between someone coming across your brand and picking up the phone, or moving on to the next company that catches their attention. Whether you need artwork for promotional purposes, campaign-specific objectives or brand awareness exercises, keeping your marketing material fresh, relevant and exciting while retaining your brand’s integrity is important. Professional graphic design can mean the difference between someone saying “wow!” and “eww!”…

Ensuring your brand is easily recognisable in all marketing material is super important, as is making sure that all of your marketing material has the same look and feel and is consistent in the representation of your brand.

So many of my clients come to me with marketing material designed by multiple designers, and the inconsistencies and differences between each item make it look like the marketing efforts of multiple companies, not just one. This just creates confusion and the feeling of unprofessionalism from your customers. If this is the case, perhaps a good exercise, before designing anything, is going through a brand development process, to bring it all back down to basics, to decide what you really want you brand to look like, and then putting together a Corporate Identity Manual that will ensure consistency in the representation of your brand moving forward.

Don’t forget that artwork that has been laid out for print won’t necessarily translate well into a digitally packaged PDF. Sometimes (most times actually), you will need both a printed catalogue, as well as one designed for digital distribution. Designing for digital use just ensures that the layouts look as striking on screen as they do in print, the colour modes are set for the right medium and the size of the documents are optimised for email/download. Nothing worse than a company asking you to download their 50MB company profile because it hasn’t been optimised for digital. Have a look at my digital design page to learn a little more about designing for digital consumption, but remember, most designs for print can be adjusted for digital use.

So, what do you need?

Marketing material that I can produce for you include, but is not limited to:

• Product brochures and catalogues
• Company profiles
• Corporate folders
• Promotional flyers
• Invitations
• Large format posters and banners
• Branding for promotional items
• Point of Sale (POS) displays
• Calendars and year planners
• Sample packs
• In-store signage
• PowerPoint presentations
• White Papers
• Fact Sheets
• Booklets

Contact me on natalie@thecreativelab.co.za or fill in a short form here and I will get back to you so we can brainstorm what your graphic design needs are, and what will be best in order to achieve your marketing objectives.

My Work

If you’d like to see what I do for yourself, have a look at my work and browse through some of the recent designs I have produced for my clients. These pages are regularly updated with new projects, so don’t forget to visit often!