CaseWare is one of the software offerings of CQS Technology Holdings. CaseWare is the global leader of auditing and financial software. With over 13 000 users in South Africa, it is used by accounting and auditing firms, municipalities, public entities and blue chip companies in the private sector.

CaseWare ran a campaign aimed at getting their users to download a free eBook entitled “A Guide to Effective Practice Management”, which gave their customers insights on how modern accounting firms are building robust, agile and profitable forms in fast-moving times. The emailer needed to reflect the CaseWare brand, as well as display a clear and bold Call To Action, in the form of a button, with a link to the download.