CaseWare is one of the software offerings of CQS Technology Holdings. CaseWare is the global leader of auditing and financial software. With over 13 000 users in South Africa, it is used by accounting and auditing firms, municipalities, public entities and blue chip companies in the private sector.

CaseWare launched an informative campaign to their prospective customers, leading them through the journey of getting to know CaseWare as a product and as a solution that would be able to help them in their businesses. Moving from the introductory phase, to an explanatory phase and finally to a Call To Action phase, the campaign proved highly effective in signing up new business. The emailers all had to be different, but had to also follow a campaign thread and look and feel, to ensure the prospects immediately knew what they were receiving when the mailers reached their inboxes.