With Love Baby is a brand that focusses on babies and little ones, with the intent to make a new mom’s life easier in the first few months after the arrival of their little bundles of joy. With Love Baby will eventually house an entire product range, but for now, they just offer a baby tracking journal which is jam-packed with features from daily tracking sheets, to remembering milestones and medical information.

Cherralle from With Love Baby approached me last year with this awesome concept in mind and needed to create a brand which would speak to her audience – new moms. Without being gender specific, she needed a logo that represented the whimsical nature of children, but which also wasn’t too “childish”. Also part of the brief was to ensure that when products were added down the line, they would be able to be incorporated into the logo.