Based in the UK, Tytonical is a company which provides a solution for consented data and consumer data management. Tytonical connects brands to 1st party consumer data in a fully consented environment. The consumer directly benefits from the use of their data through financial or physical rewards delivered through the users’ data provider of choice, or the Tyton App.
Tytonical required a small, brochure site to bring awareness to their app, Tyton. Mainly driven by the need to explain what it is and why it’s important, the site is aimed at their three main audiences, retailers, data providers and consumers. What really makes this site stand out are the subtle animations throughout the pages. Animation can be a great way to provide a little “oomph” to a copy-heavy website.