Bicycle Power Trading is one of the leading bicycle importers in South Africa, specialising in cutting edge cycle-based technologies for performance measurement and training. Their brands include CycleOps trainers, PowerTap power meters and Saris bicycle racks. The products are distributed nationally through retail cycle outlets, professional coaches and clubs, supported by Bicycle Power Trading from their showroom and office in Rivonia, Johannesburg.
BPT approached me because they had had a website built, but it was incredibly difficult and confusing to use. The previous designers had placed all of the different brands on subdomains, with no clear way to navigate back and forth between products, categories and brands. They wanted a simple, easy-to-use eCommerce website that allowed users to browse, read up on products and make a hassle-free purchase. They offer a huge range of products, so categorising them correctly was super important. What’s great about the navigation on this site is you can browse by product type, as well as by brand, so you easily find what product you’re looking for.