CaseWare is one of the software offerings of CQS Technology Holdings. CaseWare is the global leader of auditing and financial software. With over 13 000 users in South Africa, it is used by accounting and auditing firms, municipalities, public entities and blue chip companies in the private sector.

CaseWare launched a campaign to get their customers “CaseFit” – that is, an intensive training session designed as a boot camp to get their users up-to-date with changes to the software, improvements and optimal workflows. They wanted to present this campaign with a cross-fit type image, so bringing in the grunge elements, rough paint, chalk board backgrounds etc. all added to the overall look and feel. They also required that this campaign looked completely different to the CaseWare corporate brand.