Connected Farmer is a digital platform that improves productivity, revenue and resilience for small scale farmers in Africa by connecting them to information, inputs, credit and buyers.

Connected Farmer is a product of Mezzanineware, another client of mine. Because Connected Farmer is deployed in many African countries (as well as South Africa), the logo needed to talk to that sort of market – bold colours, strong iconography and a layout that would work in various applications. I love how this logo turned out – simple, yet eye-catching.