On The Deck is a new company, started by a long-standing client of mine who has heaps of knowledge and experience in the outdoor lifestyle industry. Focusing predominantly on various decking solutions initially, the idea is to grow the brand to encompass a variety of outdoor products. Importing globally, and distributing in Southern Africa, On The Deck offers quality products while still having a wide enough range to suit all budgets.

My client requested a logo which was simple, sleek and elegant, which would not be constrictive in terms of the company growing to encompass new products. The slight gradient and simple lines used allow for a striking, yet minimalist logo which will not date and ensures ease of use across all applications, whether in corporate collateral, digital design or signage. Website is up next – watch this space!