AquaBaby is a Cape Town based hydrotherapy studio for infants. With world-class facilities, the hydrotherapy offered by AqauBaby promotes healthy development in babies, assisting with everything from mental and physical development to rehabilitation for special-needs babies.

AquaBaby needed a logo which would communicate exactly what the company does without being too obvious. The brief included “clean”, “fresh” and “classy”. The colours needed to be somewhat muted and neutral while still being able to make an impact. On top of this, the logo needed the ability to translate itself well on multiple mediums, from signage and promotional items like towels, to digital and print artwork.