Project Description

Tsogo Sun

Emailer Design

Client Description

Tsogo Sun is Africa’s premier gaming, entertainment and hotel group. A company of unparalleled variety, footprint and scale, Tsogo Sun is listed on the JSE and proudly encompasses a portfolio of 14 casinos and entertainment destinations, strategically located across 6 provinces in South Africa, as well as over 100 hotels in South Africa, Africa, the Seychelles and the Middle East. This includes elegant, individually branded luxury hotels, full service through to select service and properties catering to the budget conscious travellers.

Project Brief

Tsogo Sun approached me to design an email invitation for their 2017 Imbizo, an event which they are hosting for their top corporate clients to meet with the sales and marketing managers of various regions, as well as to give their clients the opportunity to meet with the General Managers of their hotels. The Call to Action on the email was for recipients to click an RSVP button which would take them to a landing page (which I also designed), where they could fill in a short RSVP form to confirm their attendance at one of the venues. The look and feel needed to be consistent with the Tsogo Sun CI, while also bold enough to stand out in cluttered inboxes.