On The Deck is a relatively new company, started by a long-standing client of mine who has heaps of knowledge and experience in the outdoor lifestyle industry. Focusing predominantly on various decking solutions initially, the idea is to grow the brand to encompass a variety of outdoor products. Importing globally, and distributing in Southern Africa, On The Deck offers quality products while still having a wide enough range to suit all budgets.
One of the most important aspects of On The Deck’s marketing plan is launching new products into the market. As they are constantly looking for new, innovative products, it’s imperative to gauge market interest and we run email campaigns on a continuous basis with correlating landing pages on the website to make sure that awareness is generated to the right people. This was mailer was launching one of their new products, INEX>BOARDS, which are imported from Australia.