So, run777, based in the UK, organises an annual running marathon. Oh wait, hang on, this is why it’s cool – you run 7 (SEVEN) marathons, in 7 (SEVEN!) countries in…wait for it…7 (SEVEN!!!) days! What an awesome concept (for those who like running).
The guys at run777 needed a really fun, exciting website that firstly, explained what run777 is all about, and secondly, created an atmosphere of adventure, camaraderie and awareness. Lots of colours, lots of copy and lots of call to actions make this site busy, but in a good way. I loved creating this site – something completely different for me, it was a site that really pushed me to creatively think outside the box.