Keeping it together: Brand Identity
Ensuring your brand is easily recognisable in all marketing material is super important, as is making sure that all of your marketing material has the same look and feel and is consistent in the representation of your brand.
So many of my clients come to me with marketing material designed by multiple designers, and the inconsistencies and differences between each item make it look like the marketing efforts of multiple companies, not just one. This just creates confusion and the feeling of unprofessionalism from your customers. If this is the case, perhaps a good exercise, before designing anything, is going through a brand development process, to bring it all back down to basics, to decide what you really want you brand to look like, and then putting together a Corporate Identity Manual that will ensure consistency in the representation of your brand moving forward.