You can speak English, right? So obviously you can put a couple of paragraphs together and you’re sorted, right? Writing good copy or content is so much more that that. Copywriting is one of the most essential elements of effective marketing, whether for web or for print.
It’s a pretty well known fact that in this day and age, you have about 10 seconds to grab your audience’s attention, before they move on to something else. How do you do that? A creative, succinct and provocative headline that entices them to read further. But its not just about a catchy headline – you need to write in a tone that is in tune with your brand’s personality. If you’re trying to explain the importance of life insurance, you’re not going to put together a flimsy headline that doesn’t invoke some sort of emotional response.