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Digital Design 2017-05-19T15:15:51+00:00
digital design

Designing for digital distribution

No, it’s not the same as print…

Want to send out a promotional emailer to your prospective clients but don’t want it to look like any old mail just typed up on a whim? Want to post something on one of your social media pages that is eye-catching and that will make an impression? Digital design is artwork produced to be viewed and consumed on a computer or device and great digital design is artwork that makes people pay attention even when their time is stretched.

That’s where I come in.

I can help you bring your brand into the digital age.

And make it awesome.

Digital vs. Printed Marketing Material

Yes, the world has gone online. But (and it’s a very big but) you do need a mix of printed and digital marketing material in order to reach every audience. Having visually cohesive digital and printed materials is key to building a strong, recognisable brand. There’s no use in having awesome digital artwork, and then a client receives your corporate profile (that was designed and printed in the 90’s) and they look nothing like one another.

So, what do you need as a printed version, and what should be digital? Well, some material will be one or the other, but in some cases, you will need both printed and digital versions of one item (think product catalogue). Have a look at my graphic design page to see what printed material you need, and what may need to be translated into a digital version to ensure cross platform compatibility. Remember, designing and setting artwork up for print is a very different process to designing artwork meant to be used digitally, so it’s not a matter of simply taking an ad designed for a newspaper and sending it to your favourite online directory asking “Can’t you just use this for the online banner?” – they will be less than impressed.

What do you want your digital design to say?

Do you need to explain what your business does in an interesting and creative infographic that can be used on social media and on your website? Do you need to communicate regularly with your current customers about the latest developments in your business and in your industry? Let’s get your message out there!

So, how can I help you?

I can assist with the following forms of digital design – but remember, if what you need is not here, get in touch with me and we can make it happen!

  • Email campaigns
  • Graphics for social media (including posts, cover pages and profile images)
  • Infographics
  • Online advertising banners
  • Newsletters
  • Electronic invitations
  • Digital marketing material (catalogues, brochures and company profiles)

Contact me on natalie@thecreativelab.co.za or fill in a short form here and I will get back to you so we can chat about your digital design needs.

My Work

If you’d like to see what I do for yourself, have a look at my work and browse through some of the recent designs I have produced for my clients. These pages are regularly updated with new projects, so don’t forget to visit often!

contact the creative lab

Already convinced?

I would love to hear from you to discuss your needs – click the button below, fill in the form and I will get back to you within a couple of hours (promise!). Alternatively, give me a call on +27 82 924 0814. Looking forward to hearing from you!

Contact Me!