Decide what you want your website to do for you.
It’s not just about chucking a couple of web pages up on the internet and hoping for the best. You need to decide right from the beginning what exactly it is you want to achieve with your website. Do you want people to pick up the phone and call you? Do you want them to buy your products online? Do you want to create awareness about a cause that’s close to your heart? Or do you just want people to know who you are?
Setting clear objectives for your website from the beginning will ensure that you can track whether your website is meeting those objectives, or whether you need to switch it up and try something new.